Salesforce User Engagement in CDP
Salesforce Internship
June 2021 - August 2021 (In Production)
Design Systems, User Research, Experience Design, Information Architecture, Design Strategy
Salesforce CDP is a unified customer data platform. It provides a single source of truth — providing more intelligent, actionable, and trusted data at your fingertips.: Salesforce CDP Product Website ↗
I worked on researching and exploring how to best assist new onboarding users to Salesforce CDP, a unified data platform that allows users to build better relationships with their customers.
“My personal anecdotes and thoughts will be in quotes and in blue”
Tools
Figma
Quip
Zoom
Skills
Salesforce
Salesforce Lightning Design System
User Research
Information Architecture
Design Strategy
Experience Design
Communication and Documentation
Team
Som Liengtiraphan (Me, Product Design Intern)
Maryam Rabbanifard (Design Manager)
Jamin Hall (Director, Product Design)
Vineeth Nair (Principal Product Designer)
Ashton Landry (Senior Product Designer)
Salesforce Data & Identity Design Team
To read the full case study, please click here.
Please note that sections of design has been modified to follow my NDA agreement with Salesforce