Salesforce User Engagement in CDP

Salesforce Internship

June 2021 - August 2021 (In Production)

Design Systems, User Research, Experience Design, Information Architecture, Design Strategy

 

Salesforce CDP is a unified customer data platform. It provides a single source of truth — providing more intelligent, actionable, and trusted data at your fingertips.: Salesforce CDP Product Website ↗

I worked on researching and exploring how to best assist new onboarding users to Salesforce CDP, a unified data platform that allows users to build better relationships with their customers.

“My personal anecdotes and thoughts will be in quotes and in blue”


Tools

  • Figma

  • Quip

  • Zoom

Skills

  • Salesforce

  • Salesforce Lightning Design System

  • User Research

  • Information Architecture

  • Design Strategy

  • Experience Design

  • Communication and Documentation

Team

  • Som Liengtiraphan (Me, Product Design Intern)

  • Maryam Rabbanifard (Design Manager)

  • Jamin Hall (Director, Product Design)

  • Vineeth Nair (Principal Product Designer)

  • Ashton Landry (Senior Product Designer)

  • Salesforce Data & Identity Design Team

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